Photos and online listings rarely capture a diamond’s true brilliance, colour, or feel. Visiting a store lets you observe how the stone responds to light, feel the weight and comfort of the jewellery, and compare different stones side by side. Speaking with a jeweller in person also offers clarity — and reduces the risk of surprises when the piece arrives. https://divourdiamonds.medium.com/expert-tips-for-buying-diamond-jewellery-without-stress-a-helpful-guide-for-uk-shoppers-3abb8359a48e